Gian Luca Gessi, CEO of the world-famous bathroom brand Gessi says that the “dream element” is of utmost importance to the company.
Rather than simply following the “scientifically precise” insights of consumer data, Gessi opts for a different approach: “We [deal] not only with the quality of the objects we produce, but also with the quality of life of the people using them,” Gian Luca says.
Working with artists, psychologists and anthropologists, Gessi develops products that explore new living concepts and revolutionise the bathroom. “Our company stresses on the study of the emotive power of objects, the ability of a space to transmit a welcoming feeling, and increase individual wellness,” Gian Luca says. “In particular, the bathroom is a place with a strong symbolic value, the room of intimacy and body-care, which is typically deputed to water, an element that provides an instinctual comfort…”.
Among Gessi’s most popular ranges is Gessi Goccia, an organic, fluid collection that inspires new interior design concepts.
Of note, too, are Gessi’s new ranges, Cono and Eleganza. “Both are ‘total look’ coordinated collections of taps, ceramic ware, and bathroom accessories,” comments Gian Luca. These were first presented at ISH in Frankfurt, March 2015, on Gessi’s breath-taking fair stand where sensory and emotional experiences were orchestrated through clever use of pure and natural elements such as wood, stone, water, arboreal plots, vegetation, glass and metal.
Gessi’s designer ranges existed within these temporary environments as pieces of the Gessi vision to be enjoyed. It’s an approach that is best summed up as “a restless stylistic research of forms, concepts, atmospheres,” says Gian Luca.
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